The fundamental basis of this is the knowledge and awareness of both the macro and micro factors that make up the diverse environment of the digital market place. In this aspect of the PESTEL/PESTLE analysis, natural environmental concerns are macro-environmental factors that affect business performance. COVID-19 might dominate the headlines, but it’s just one of eight key macro factors that will reshape business in this decade. Technological. The Macro Environment consists of 6 different forces. Political factors: While the threats may not be the same before the e-retailers as the physical retailers, still there are several political hurdles before them. This study will focus on Developing countries, which is considered to be a marketplace, which is booming for E-Commerce activities in the Middle East (Eid, 2011). The global pandemic will have long-lasting and far-reaching impact on the business world, but other shifts in macrobusiness environment areas — such as systematic mistrust, weakening international relationships and climate change — have not gone away. The main way in which e commerce will affect the economy, in general, is its impact on productivity and inflation. The large scatter suggests that there is a significant … Micro Environment is also known as internal environment of business, whereas Macro Environment is the external environment. There is an obvious trend: Higher GDP (greater affluence, more computers) →more e-commerce. Environmental Forces in an e-commerce World: The Macroenvironment Role of eCommerce in Business. Amazon’s Micro and Macro Environment Case Solution. E-Commerce facilitates fundamentally the movement of goods from suppliers to customers. The environment which is not specific to a particular firm but can influence the working of all the business groups is known as Macro Environment. This is a PESTEL analysis of the ecommerce industry that analyzes how these various forces can affect the ecommerce industry and how deep can their impact be on it. Amazon is an online e-commerce company, which is selling its products through its website. The company is surrounded and operating in a technological environment, which is a constantly changing and developing environment. Therefore, you must look at successful strategies to target your audience and ways to position your product that will generate profit and overall brand awareness. In eBay Inc.’s case, such external factors define the materials and environmental conditions that shape the global e-commerce industry environment. Business – E-Commerce Since the introduction of the Internet in the 1950’s, development of technology began for use by the military until it was soon introduced to the public for commercial and private use. These are: Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces.This can easily be remembered: the DESTEP model, also called DEPEST model, helps to consider the different factors of the Macro Environment. Here we discuss the social and economic impact of e-Commerce on society, and the main advantages and disadvantages. Macro Environmental Influences In An E Commerce Environment. Environmental impacts of e-Commerce Too early to tell. E-commerce – Features, Drivers, Factors, Issues, Applications E-commerce is the use of electronic communication and digital information processing technology in business transactions to create, transform and redefine relationships for value creation between or among organisations and individuals. 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